Tuesday, November 26, 2019

Definition of Pogrom

Definition of Pogrom A pogrom is an organized attack upon a population, characterized by looting, destruction of property, rape, and murder. The word is derived from a Russian word meaning to commit mayhem, and it came into the English language to refer specifically to attacks perpetrated by Christians upon Jewish population centers in Russia. The first pogroms occurred in Ukraine in 1881, following the assassination of Czar Alexander II by a revolutionary group, Narodnaya Volya, on March 13, 1881. Rumors circulated that the murder of the Czar had been planned and executed by Jews. At the end of April, 1881, the initial outbreak of violence occurred in the Ukrainian town of Kirovograd (which was then known as Yelizavetgrad). The pogroms quickly spread to about 30 other towns and villages. There were more attacks during that summer, and then the violence subsided. The following winter, pogroms began anew in other areas of Russia, and murders of entire Jewish families were not uncommon. The attackers at times were very organized, even arriving by train to unleash violence. And the local authorities tended to stand aside and let acts of arson, murder, and rape occur without punishment. By the summer of 1882 the Russian government tried to crack down on local governors to stop the violence, and again the pogroms stopped for a time. However, they began again, and in 1883 and 1884 new pogroms occurred. The authorities finally prosecuted a number of rioters and sentenced them to prison, and the first wave of pogroms came to an end. The pogroms of the 1880s had a profound effect, as it encouraged many Russian Jews to leave the country and seek a life in the New World. Immigration to the United States by Russian Jews accelerated, which had an effect on American society, and particularly New York City, which received most of the new immigrants. The poet Emma Lazarus, who had been born in New York City, volunteered to help the Russian Jews fleeing the pogroms in Russia. The experience of Emma Lazarus with the refugees from the pogroms housed at Ward’s Island, the immigration station in New York City, helped inspire her famous poem â€Å"The New Colossus,† which was written in honor of the Statue of Liberty. The poem made the Statue of Liberty a symbol of immigration. Later Pogroms A second wave of pogroms occurred from 1903 to 1906, and a third wave from 1917 to 1921. The pogroms in the early years of the 20th century are generally linked to political unrest in the Russian empire. As a way to suppressing revolutionary sentiment, the government sought to blame Jews for unrest and incite violence against their communities.  Mobs, fomented by a group known as Black Hundreds, attacked Jewish villages, burning houses and causing widespread death and destruction. As part of the campaign to spread chaos and terror, propaganda was published and spread widely. A major component of the disinformation campaign, a notorious text titled  Protocols of the Elders of Zion  was published. The book was a fabricated document which purported to be a legitimate discovered text advancing a plan for Jews to achieve total domination of the world by means of deception. The use of an elaborate forgery to inflame hatred against Jews marked a dangerous new turning point in the use of propaganda. The text helped to create an atmosphere of violence in which thousands died or fled the country. And the use of the fabricated text did not end with the pogroms of 1903-1906. Later anti-Semites, including the American industrialist Henry Ford, spread the book and used it to fuel their own discriminatory practices. The Nazis, of course, made extensive use of propaganda designed to turn the European public against the Jews. Another wave of Russian pogroms took place roughly concurrent with World War I, from 1917 to 1921. The pogroms began as attacks on Jewish villages by deserters from the Russian army, but with the Bolshevik Revolution came new attacks on Jewish population centers. It was estimated that 60,000 Jews may have perished before the violence subsided. The occurrence of pogroms helped propel the concept of Zionism. Young Jews in Europe argued that assimilation into European society was constantly at risk, and the Jews in Europe should begin advocating for a homeland.

Saturday, November 23, 2019

Toothy and Toothsome

Toothy and Toothsome Toothy and Toothsome Toothy and Toothsome By Maeve Maddox A reader remarks on the use of toothsome in this headline at Discovery-dot-com: Crocodiles are fun-loving, finds a new study on the toothsome predators. Unless the writer thinks of crocodiles chiefly as the source of a tasty meal, a more appropriate word is toothy. Here are the usual definitions of toothsome and toothy: toothsome adjective: pleasant to the taste; palatable. Figuratively, â€Å"sexually attractive.† Examples of correct use of toothsome: A  toothsome  rich cheesecake awaits a lick of flame and a douse of brandy strawberries.  - Clementine Nicholson. If youre writing an article on how Julia Robertss starring role as Erin Brockovich transformed her image from  toothsome movie star  to serious actress, you dont want to have to wade through the hundreds of fan pages you’d find by just typing in â€Å"Julia Roberts.†Ã‚  - Writers’ Digest Books. toothy adjective: having numerous, large, or prominent teeth. Example of correct use of toothy: Even those who know nothing about [Teddy Roosevelt’s] presidency instantly recognize his image carved on Mount Rushmorehis huge, toothy smile [sic] and his wire-rimmed glasses- Digital History site, University of Nebraska-Lincoln. Note: The glasses are evident on the Rushmore image, but Borglum did not sculpt TRs trademark toothy smile. Toothsome is not offered as a synonym for toothy in either the OED or M-W, but the Web abounds in examples of this mix-up, on both sides of the Atlantic: All hail our bespectacled and toothsome new footie messiah-Liverpool Football Club football manager- New Statesman (UK) (Photos show the person referred to (Jà ¼rgen Klopp, manager, Liverpool Football Club) smiling with Teddy Roosevelt brilliance.) But they [relationship problems] seemed to be imperceptible as she flashed a toothsome smile to onlookers.- Daily Mail (UK). Here is Teddy (since he has such a dazzling white smile, from here on out, he’ll be known as Toothsome Teddy).- Review of television show on a US entertainment site called Newnownext. I grinned at her and was rewarded with a toothsome smile before she hurried to the pickup and began pulling the broken crates out of the bed.- Sylvia Nobel, American novelist. Authors and reviewers of children’s books that feature crocodiles are especially prone to use toothsome to suggest a mouthful of teeth: Galdone, Paul. The Monkey and the Crocodile. That toothsome crocodile and wily monkey almost leap across the page as they try to outsmart one another. Sierra, Judy. Mind Your Manners, B.B. Wolf. His best friend, a  toothsome crocodile, warns him that he will have to mind his manners.   Bruenig, Mikkela. In a while, Crocodile. So he and Dennis take a trip into The Great Big Book of Everything to find out about the  toothsome crocodile! In each of these examples, the word should be toothy. Both toothsome and toothy date from the sixteenth century, but toothsome has not held up as well as toothy. The Ngram Viewer shows toothsome reaching its peak in 1900 and descending in a straight line since then. Toothy, on the other hand, doesn’t make much of a showing on the Viewer until 1960, when it shows a marked rise. M-W offers toothsome as a third meaning for toothy and gives this example: â€Å"the toothy morsel within- Manufacturing Confectioner.† Paper and cigars can be toothy. â€Å"Toothy paper† has a rough finish. A â€Å"toothy cigar† has bumps on the wrapper. In time, standard usage may come to accept â€Å"full of teeth† as an acceptable definition of toothsome. For the present, careful writers will reserve toothsome to mean tasty, palatable, or attractive and use toothy to describe crocodiles and smiles. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:15 Terms for Those Who Tell the FutureDoes "Mr" Take a Period?10 Writing Exercises to Tighten Your Writing

Thursday, November 21, 2019

Discuss the Marketing Mix and how it is central to the process of Essay

Discuss the Marketing Mix and how it is central to the process of marketing. In your answer explain each of the four Ps (tools) used in the Marketing Mix and illustrate with examples - Essay Example essential as it dictates quite a few points, most important of which is the element of creating a connection between the end consumer and the manufacturer. Marketing mix has been known to create all the positive vibes that have been important for a long time, ever since the discussion of business started. Marketing cannot be deemed as success if the different elements which make it up are not qualified and are unwilling to provide the business application (Egan 2006). Therefore marketing mix is very significant towards the understanding of marketing, and creates the much needed space for linking the customers and the manufacturers/producers of the product. The central premise of marketing is to arouse the need for selling a product which is not yet desired by the consumer. Therefore selling something that is of essence for the consumer yet not realized by him is true marketing (Mason 1994). When the talk goes out loud regarding the marketing mix, one must understand that price plays a very important role here. If price is set right, the consumers will buy the product and thus satisfy their need. A Nike shoe is priced more than an ordinary one because Nike has more brand equity and is famous for its designs and state of the art shoe technology. Moving on, place is the exact retail location where the product is sold or made available to the consumers. In the instance of Nike shoes, the place is the flagship store of Nike as well as other generic shoe outlets where there are specific Nike counters (Fritz 2002). One must understand that the 4 Ps would not function properly if the element of promotion is taken out from the fray. Promotion includes the advertising, personal selling, trade and sales promotions, direct marketing and public relations sub-tenets. Advertising looks after the aspects that deal with the mass targeting of the product towards the consumers. Advertisi ng and other promotional mix elements are important because these tell the basis of promotion

Tuesday, November 19, 2019

German Commercial Law Essay Example | Topics and Well Written Essays - 1500 words

German Commercial Law - Essay Example he similarities and difference between the European Court of Justice and German Federal Constitutional Court as far as the interpretation of legal issues in general including European arrest warrant case in particular. There are several similarities in interpretation of European law by European Court of Justice and German Federal Constitutional Court in commerce and basic law aspects (Dannemann, 1993). This is reflected in the amendments made to German civil codes in pursuance with the European law (Raymond Youngs, 2002). However, in some specific matters, there arises a clash between the two legal agencies. It is argued that the exclusive jurisdiction of European Court of Justice has been severely affected by the powers of German Federal Constitutional Court as provided by the German constitution (Alter, Karen, 1996). This led to interference of German Parliament in interpretation of German law or European law. Even in several occasions it was felt that the basic law of Germans is quite differently interpreted by the two legal authorities. For example, in one of the important case, the Federal Constitutional Court of Germany discusses the merits of party’s complaint in the context of Article 38(1) of the Basic Law3, and opined that only this provision gives him standing. The judgment gave more support to interpretation of German federal constitutional court especially in European arrest warrant case. Hence it was postulated that while interpreting the basic law’s applicability, the court should not only see the provisions of Europen court of justice but also consider the provisions of German federal constitutional court. European court of justice would look in to the general issues of citizens of all the member countries (Vermeulen and Sanders, 1998). There is a feeling that Bundestag is limited in its powers due to the fact that Germany is a member of the European Union4, which has its own legislation. However that loss is compensated by Germanys

Sunday, November 17, 2019

President Obama Essay Example for Free

President Obama Essay Obamanomics is basically a system where the government works from the Bottom up for more equality for all people. This system will benefit the working and middle class, and higher taxes for the wealthy 1% of our population. This means better living wages, better schools, universal Healthcare, less taxes for small businesses and a regulated system on wall street. Obamanomics will give the american people employment with Jobs in both the public and private sector; And make education more Affordable for every child with better paying teachers. President Obama is also dealing with the environment and the quality of food the American people place on their tables. His ultimate plan is for a world where less warfare will be produced by every country for a safer And freer world for all Americans and abroad. The american people think obamanomics will break the economy and leave the country bankrupt. However, it will work in the years to come with adjustments taken place until obamanomics is perfected and every american has benefited from it greatly.

Thursday, November 14, 2019

Essay --

The United States (US) Navy has been in many battles over the years, made many improvements to their ships, and has allowed women to join the force; this is why the Navy is one of the largest branches of the military today. The Navy is a brand of the nation’s armed forces that includes warships and support ships, their crews, land bases, and many personnel. Also, many navies include an air force; some navies even have combat forces known as marines. The marines are trained to fight in the air and on land; they are some of the toughest people in the military. â€Å"On October 13, 1775, the United States Navy was formed.† (â€Å"Worldbook† 2). There was a meeting and the Continental Congress voted for the Navy to be approved. This was to help out at sea where at the time British were the major force. The Navy was initially made to cut off trades and munitions between Britain and other countries. This was an attempt to help the Americans in the war. The smaller navies of the world usually consist of warships, smaller boats like patrol boats, missile boats, and minesweepers. The main objective fo...

Tuesday, November 12, 2019

Pressures of Frito Lay

essuresWhat are the sources of pressure on firms such as FL to reduce their environmental footprint? Many industries in the UK and abroad have similar pressures from groups and environmentalists which cause severe problems to the company’s credibility and causes issues to customers knowing the fact that the company is facing problems. In the United Kingdom itself there are groups that pressure companies with environmental factors they are: For Environment: Campaign for Better Transport Campaign to Protect Rural England Campaign for the Protection of Rural Wales Climate Camp GreenpeaceFriends of the Earth (England, Wales and Northern Ireland) Friends of the Earth Scotland Forum for the Future Surfers against Sewage Rowers against Thames Sewage (RATS) Waste Watch Rights Of Way Alliance Neath (Rowan) Women's Environmental Network For Food: Campaign for Real Ale (CAMRA) aFood Commission Sustain the alliance for better food and farming. The pressures are due to the customers also. Some of them insist that the bags for chips should be eco-friendly while other applauds Frito-Lay for its green efforts. Because of this, Frito-Lays sales have dipped as they introduced the eco-friendlyFrito-Lay was threatened to be sued by a news service company and The Centre for Science in the public interest (CSPI) after Frito-Lay switched the name on its olestra-laden snack line. This came into picture when FDA withdrew a requirement that companies warn customers of Olestra possible side effects. Centre for Science in the Public interest speculated that Frito Lay was trying to set apart its low-fat chips from the previous olestra warnings. After the warnings Frito-Lay made a settlement with CSPI in which Frito-Lay agreed to post Olestra Logo more transparent and also by adding the phrase â€Å"Made with Olestra† more flagrantly.Executive director of CSPI, Michael F. Jacobson said in a press statement about the settlement that Frito lay agreed to these modest changes, whi ch are sufficient to avoid a lawsuit and will help consumers who know to avoid Olestra to do so. But this was not without a flipside, even with the Olestra logo the complete fault is not stated in the bag. The possibility of side effect with use of olestra will not be mentioned in the packaging instead it will acknowledge Olean as a low-fat property on the chip line. An Environmental Footprint is an extent to the amount of bio productive land and sea required to sustain a person’s lifestyle.It includes the land required to cultivate their food, dispose of their waste and absorb their carbon emission. Another pressure came from four associations which include Green Peace, Organic Consumers Association, friends of the earth and other associations claim that 15 American largest food corporations are using GE based ingredients in their products and was asked to ban this ingredient from their products. After this acquisition Frito-Lay announced that 95% of their corns for corn pro ducts are GE free. http://www. organicconsumers. org/ge/gepotatoban. cfm

Sunday, November 10, 2019

Policy Recommendation Essay

The difficulty with any definition of poverty involves the meaning of minimum needs and the amount of money required to satisfy these needs. (Ansel M. Sharp, 2010) Those in poverty sometimes face an additional obstacle to earning an adequate income. Discrimination as we use it means that equals are treated unequally or that the ‘unequal’s are treated equally. Discrimination exists in the labor market when people with equal productivity are paid different wages or people with differences in productivity are paid equal wages. Discrimination can also exist in the product market when consumers pay different prices for the same product. (Ansel M. Sharp, Evidence of Discrimination in Our Economy, 2010) Discuss the major impact to society of the problem. In 2001, some six-point-eight million families, or nine-point-two percent of all families, lived in poverty. This translates into more than thirty-two-point-nine million individuals, a staggering number to many Americans who have never been personally touched by poverty. Indeed, some have characterized those who live in poverty as the hidden poor. Studies have shown that there is a significant turnover in the poverty population: Families and single individuals move into and out of poverty several times throughout the years in response to significant life events. Although no reliable estimate exists for the number of hardcore poverty cases, the incidence of poverty can be easily seen to vary dramatically across a number of demographic characteristics. (Ansel M. Sharp, What is Poverty? , 2010) Just imagine searching through heaping piles of refuse at landfills, looking for anything that could seem partly edible, to satisfy an unending hunger. Many people around the world face this situation every day of their lives. What could have caused a situation like this to occur? The education and skill level, health or handicap status, and discrimination play a vital role in poverty. A major factor determining whether someone will end up living in poverty, education or skill level can make or break an income. Education plays a vital role in acquiring jobs, learning new skills, and bringing home necessities and comforts of life. A person who doesn’t receive an education has a very small chance of making much money and acquiring skills that would bring home a desirable income. Many who do not have an education bring their family into a cycle of poverty, where their posterity doesn’t necessarily have the income to go to college or even don’t have a desire to acquire a high school diploma. Poverty rates are higher among families with only one parent or head of household present. Poverty is also related to age, those very young and those very old have higher rates of poverty than those in their prime and middle-age years. The economic cause of poverty is family incomes depend on the quantities of resources that families can place in employment and the prices received for those resources. To understand poverty, then, it is important to understand what determines the prices paid for human and capital resources and what determines the quantities that can be employed. Under competitive market conditions, the basic principle of wage rate determination is that units of any kind of labor tend to be paid a price equal to any one worker’s contribution to an employer’s total receipts. In other words, workers are paid about what they are worth to employers. What a worker is worth to an employer is referred to by economists as the marginal revenue product of labor. (Ansel M. Sharp, The Economic Causes of Poverty, 2010) Market discrimination may be traced to two primary sources. These are the power to discriminate in the market and the desire to discriminate. In our complex market economy, the wages of workers vary widely. Even workers hired by the same employer to perform similar jobs are often paid different wage rates. The meaning of wage discrimination is clear enough: unequal pay for equal contributions. But proving discrimination depends on being able to distinguish among individuals on the basis of individual efforts and productivity. Generally, humans are paid pproximately what they are worth in a competitive economy. (Ansel M. Sharp, Evidence of Discrimination in Our Economy, 2010) Employment discrimination means that some people are not hired because of non-economic characteristics such as race or gender. Two individuals with the same training, education, and experience apply for a job, however one is black and one is white. If both do not have the same chance of getting the job, discrimination has entered into the decision-making process. There is a growing belief that discriminatory differences in pay, especially gender differences in pay, occur largely because of occupational segregation. In general, men work in occupations that employ very few women, and women work in occupations that employ very few men. The economic results of occupational segregation for women are low wages. Women are often relegated to occupations where productivity and experience have little to do with their status and where opportunities for overtime and premium pay are limited. Price discrimination occurs when people of different races or genders are forced to pay different prices for the same good or service, provided the differences are not due to differences in cost of serving the consumer. (Ansel M.

Thursday, November 7, 2019

Vocabulary List Essays - Free Essays, Term Papers, Research Papers

Vocabulary List Essays - Free Essays, Term Papers, Research Papers Vocabulary List Just be leery of who you trust. The universe is a cornucopia of a galaxy. Her retina detached and she had to be rushed to surgery. The pipe disgorged sewage into the river. I compressed my whole essay into a few sentences. My mom wants me to go to college, so I can have a better life, than she did. There is a big disparity of the rich and poor. And why couldn't he force these erotic thoughts from his mind? Everyone was astonished by her sudden death. I couldn't navigate through my emotions. I periodically will wash and wax my car. The lady exaggerated to the police about the car accident. There should be a thesis and topic sentence in every paper. The bright sun banished the thunder clouds. My requirements are very few. My sister and I share good proximity. It was an arduous trip. Suppress your fear and continue with your work. Tom affirmed he was innocent. There were several controversial topics during the debate. The extras will be monetary. The man proposed a policy that was destructive to the economy. I devote a lot of time to my studies. He despises the people he works for. When you go on a journey take adequate food and water. Carolyn was a shrewd lady. John is an accomplished and profound scholar. The text of the book is in a narrative style. See how beautifully the water reflects the sun. The animal's blood sustained them. We have a fundamental right of speech. I can conceive a number of reasons why that will not happen. He signed a treaty of surrender. Strange, all of her luxury and no cell phone. You can restore your family traditions. It is inevitable that interest rates will rise. I think its absurd that your boss expects her to work overtime for free. He obtained his job on merit only. His presence was significant at the premiere of the film. A piano was kept in the corner of the room. He never uttered a word the whole time. She could barely exist on such a low wage. I wore a severe suit of plain gray and a white blouse. He was a terror of the neighborhood. The kitchen we have is a practical modern kitchen. Patience is a virtue. An experiment is supported by theory. Her book is an exploration of American psyche. A bullet was embedded itself in the timbers of his feet. The elephant got amok and so it was shot and dead. He quaffed at the food hungrily. The wind dwindled down since this morning. His impassive temerity astounds me. He steered the cattle with a goad.

Tuesday, November 5, 2019

Is Nobody Reading Your Work

Is Nobody Reading Your Work Some days it sure feels like were writing into the air with nobody enjoying our words. Readers no longer leave comments on blogs. Few  leave  reviews for books. We cant tell if people read our magazine features unless they reply in an email, and we cringe at the open rate of our newsletters. It feels like nobodys there. Admittedly, I reply less on blogs than I used to, because its just something else to keep up with. I do try to leave book reviews, because I know how important they are, but since nobody responds to a book review, it does make one wonder if anyone notices. Were swamped with reading material, swamped with how-to-be-better material, flooded with newsletters from writers whove become editors, teachers, promoters, motivational speakers, agents, or publishers because there is more money to be made selling services to desperate writers than in simply writing. Before someone teaches me how to become a better writer, I want to know where they got their expertise. Where have they excelled? How well did they write before they crossed over? But thats too much trouble, so I usually delete their messages, too. Youve got to be a writer because you love words. And you become a writing teacher because you have a history to teach from. In this crazy time when everybody calls themselves author, when Im asked whats the best advice I can give a new writer, I say something along the lines of this: Write daily. Write because you enjoy it. Write for the long term. If you want immediate money, get a job. This writing career is about loving to tell stories. Readers want to hear about how great your story is, not how many copies you sold or how brilliant your promotion campaign was. Readers want to be lulled and drawn into a new world they  love, not sold a popular fad.

Sunday, November 3, 2019

The Short Life and Detailed Burial of King jTutankhamun Term Paper

The Short Life and Detailed Burial of King jTutankhamun - Term Paper Example age practices of the royals.4 Thus the playing of board games was more likely pastime of the King, rather than the hunter or warrior activities of a healthy king. When Howard Carter first opened the room with King Tutankhamun’s remains, he only saw a gold wall.5 The gold wall was King Tutankhamun’s sarcophagus. Priests had prepared King Tutankhamun’s body, before wrapping it in the best linen and jewels in order to intern him in the sarcophagus. First King Tutankhamun’s internal organs were removed, and then his body was immersed into a mixture of salt and baking soda found in Egypt naturally.6 This salt was also put into every orifice in his body. The King’s brain, as was tradition in Ancient Egypt, was removed with a long needle through his nose. His internal organs were treated with this mixture as well, and unlike other mummies, these organs were placed in solid gold mini coffins to be placed in his tomb with him.7 The drying out process helped with the natural decay of a body made up mostly of water. The drying out process took seventy days before a mummy could be entombed. So the skin would not crack, oils were rubbed into the skin throughout the seventy days. This oil contained resin. The priests would chant incantations as they rubbed the King’s body. After seventy days, the priests would chant religious sayings while wrapping the King’s body. More oil was rubbed on the body; this oil was also placed in containers in his tomb.8 The best quality linen was then wrapped in layer upon layer around the body. Unlike the mummies seen in the movies and television, King Tutankhamun’s strips of linen were interwoven with oil, jewels, and gold.9 After this was done, the King’s body was placed in the one of three coffins found in the sarcophagus. King Tutankhamun’s body is currently entombed in his original burial tomb in the Valley of the Kings. The famous mask that travelled the world in the first exhibit resides in a museum in Egypt. An

Friday, November 1, 2019

Company Analysis Paper Essay Example | Topics and Well Written Essays - 1000 words

Company Analysis Paper - Essay Example Dell has been successful in the computer industry while other companies such as Sony and Toshiba have not made as much as Dell. In the computer industry the products that are produced have a very short life cycle and for this reason products quickly become obsolete. Toshiba and Sony have only tried to make a steady supply of their products but in the computer industry this is not very important, what is important in the computer industry is flexibility. Flexibility means that a volume of one product is supplied quickly and when there is a change in technology a company must switch quickly and offer the new product to the market.1 Dell has succeeded in changing their products when a new technology emerges. This is followed by a well organised supply chain where products are offered in the market, for this reason therefore Dell has been successful due to their quick adoption to new technology that emerge in the production of computers and computer products. The other reason why Dell has been successful is the adoption of a sophisticated supply network, Dell products are shipped directly from the supplier to the end customer, customers will only order their products and they are directly delivered to them, this has ensured a very effective supply chain which has led to the success of Dell, its competitors like Toshiba and Sony have not adopted such supply networks and for this reason they have not been in a position to succeed in this industry.2 Performance measures in the computer industry: Performance measures are those indicators that help a company to define and measure the progress of the company, the computer industry has come up with benchmarks to measure performance, the Raw speed is one of benchmark used to measure performance in this industry, it is a measure from SPEC which stands for standard performance evaluation Corp, this benchmark measures the central processing unit, however this measure does not consider how fast data can be retrieved from the hard disk and this measure is complicated. Another test checks the CPU integer performance. This means checking how the CPU handles simple tasks, the other measure is the SPECINT95 which checks how the product handles complex mathematics. Another performance measure is the graphic performance benchmark, it is aimed at measuring how fast computers will run graphic intensive applications, and the graphic performance measure is provided by the GPC which stands for Graphic performance committee. Project two: SWOT analysis: Strengths: Strength of the Dell company is that the company offer customised products to its consumers, the company products are built to order, the customer orders and he or she is shipped the product, for this reason therefore the customer gets what he or she wants, this is a strength through which the company is able to communicate with its customers and they are able to understand their needs which is a key to success in every business. The other strength is the introduction of internet order of products, customers order through the internet which enable a swift and improved distribution process, this also enables the expansion of value added services, through the introduction